Irritants in the South African retail environment that influence young adult purchasing behavior

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Authors

Amade, K.

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Abstract

Description

Paper presented at the 5th International Business conference 26-30 September 2011, Grand Mauritian Turtle Bay, Mauritius.

Keywords

Young adults, Branded clothing

Sustainable Development Goals

Citation

Van der Merwe, M.C. & Amade, K.H. 2011. Irritants in the South African retail environment that influence young adult purchasing behaviour. Paper presented at the 5th International Business Conference (IBC), Mauritius, 26-30 September:158-167. ISBN 978-0-620-50265-8.