Health tourism in Hungary : future challenges for thermal spas

dc.contributor.authorSmith, Melanie Kay
dc.date.accessioned2025-08-28T05:57:26Z
dc.date.available2025-08-28T05:57:26Z
dc.date.issued2025-04
dc.description.abstractPURPOSE : This article identifies some of the challenges facing health tourism development in Hungary and uses research with expert respondents to make recommendations for the sector. DESIGN/METHODOLOGY/APPROACH : A combination of literature review, recent statistics and Delphi study data involving health tourism experts is used to identify challenges in product and service development which affect customer satisfaction. FINDINGS : Spas need to concentrate on improving their infrastructure where funding allows and to create better quality products and services that are tailored and marketed to specific segments. Investment may also be needed in staff recruitment and training to overcome shortages. ORIGINALITY/VALUE : New insights are provided into the current situation in Hungarian health tourism using a comparative study of V4 countries. This helped to identify common challenges and solutions.
dc.description.departmentHistorical and Heritage Studies
dc.description.librarianhj2025
dc.description.sdgSDG-11: Sustainable cities and communities
dc.description.sponsorshipVisegrad Fund.
dc.description.urihttps://www.emerald.com/whatt
dc.identifier.citationMelanie Kay Smith; Health tourism in Hungary: future challenges for thermal spas. Worldwide Hospitality and Tourism Themes 3 April 2025; 17 (2): 187–199. https://doi.org/10.1108/WHATT-01-2025-0027.
dc.identifier.issn1755-4225 (online)
dc.identifier.issn1755-4217 (print)
dc.identifier.other10.1108/WHATT-01-2025-0027
dc.identifier.urihttp://hdl.handle.net/2263/104032
dc.language.isoen
dc.publisherEmerald
dc.rights© Melanie Kay Smith. Published by Emerald Publishing Limited. This article is published under the Creative Commons Attribution (CC BY 4.0) licence.
dc.subjectHealth tourism
dc.subjectSpas
dc.subjectThermal baths
dc.subjectV4 countries
dc.subjectHungary
dc.titleHealth tourism in Hungary : future challenges for thermal spas
dc.typeArticle

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