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Sustainability showcase: Unlocking the power of mission-driven businesses

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Gordon Insititute of Business Science(GIBS)

Abstract

This whitepaper showcases four organisations, Airothene, Ballast Nedam International Projects, Goby, and River Cleanup, that are successfully integrating sustainability into their operations. These organisations provide examples that can be adapted and scaled by businesses, inspiring you to take more ambitious steps towards sustainability and demonstrate that a meaningful societal shift towards a more sustainable future is achievable. The whitepaper highlights key lessons learned from each organisation, focusing on practical strategies and approaches that businesses can adopt to enhance their own sustainability practices. In essence, this is a ‘state of sustainability’ overview – the whitepaper presents diverse organisations that have engaged in sustainability, with a view to showcasing the range of options for organisations in pursuing SDGs. Furthermore, the whitepaper provides some practical tips to develop innovative solutions within teams and organisations, to embed sustainability into existing businesses

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Keywords

Sustainability, SDG, Dual Mission, Social Value

Sustainable Development Goals

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