Title page for ETD etd-08202009-133937

Document Type

Master's Dissertation

Author

Mostert, Pieter Gerhardus

URN

etd-08202009-133937

Document Title

Consumer perceptions of displayed product attributes in advertising

Degree

MComm

Department

Marketing and Communication Management

Supervisor

Advisor Name	Title
Prof G Puth	Supervisor

Keywords

advertising
consumer perception
product attributes
consumers decision-making

Date

1996-01-15

Availability

unrestricted

Abstract

Please read the abstract (Synopsis) in the section 00front of this document

© 1996, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria

Please cite as follows:

Mostert PG, 1996, Consumer perceptions of displayed product attributes in advertising, MComm dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd- 08202009-133937/ >
H243/th

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	00front.pdf	500.07 Kb	00:02:18	00:01:11	00:01:02	00:00:31	00:00:02
	01chapter1.pdf	573.94 Kb	00:02:39	00:01:21	00:01:11	00:00:35	00:00:03
	02chapter2.pdf	4.79 Mb	00:22:11	00:11:24	00:09:59	00:04:59	00:00:25
	03chapter3.pdf	2.98 Mb	00:13:47	00:07:05	00:06:12	00:03:06	00:00:15
	04chapter4.pdf	900.98 Kb	00:04:10	00:02:08	00:01:52	00:00:56	00:00:04
	05chapter5.pdf	1.40 Mb	00:06:27	00:03:19	00:02:54	00:01:27	00:00:07
	06chapter6.pdf	7.24 Mb	00:33:32	00:17:14	00:15:05	00:07:32	00:00:38
	07chapter7.pdf	546.86 Kb	00:02:31	00:01:18	00:01:08	00:00:34	00:00:02
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