Title page for ETD etd-08202009-133937


Document Type Master's Dissertation
Author Mostert, Pieter Gerhardus
URN etd-08202009-133937
Document Title Consumer perceptions of displayed product attributes in advertising
Degree MComm
Department Marketing and Communication Management
Supervisor
Advisor Name Title
Prof G Puth Supervisor
Keywords
  • advertising
  • consumer perception
  • product attributes
  • consumers decision-making
Date 1996-01-15
Availability unrestricted
Abstract

Please read the abstract (Synopsis) in the section 00front of this document

1996, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria

Please cite as follows:

Mostert PG, 1996, Consumer perceptions of displayed product attributes in advertising, MComm dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd- 08202009-133937/ >

H243/th

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