Title page for ETD etd-08062003-153122

Document Type

Doctoral Thesis

Author

Ponelis, Shana Rachel

URN

etd-08062003-153122

Document Title

Data marts as management information delivery mechanisms: utilisation in manufacturing organisations with third party distribution

Degree

MIS(Information Science)

Department

Informatics

Supervisor

Advisor Name	Title
Prof JJ Britz

Keywords

pharmaceuticals
online analytical processing (OLAP)
supply chain
data mart
information dissemination
data warehouse
manufacturing
branded consumer products
information systems
data communications
sales
marketing
management information requirements
query and reporting
third party distribution
sales forecasting

Date

2003-01-31

Availability

unrestricted

Abstract

Customer knowledge plays a vital part in organisations today, particularly in sales and marketing processes, where customers can either be channel partners or final consumers. Managing customer data and/or information across business units, departments, and functions is vital. Frequently, channel partners gather and capture data about downstream customers and consumers that organisations further upstream in the channel require to be incorporated into their information systems in order to allow for management information delivery to their users. In this study, the focus is placed on manufacturing organisations using third party distribution since the flow of information between channel partner organisations in a supply chain (in contrast to the flow of products) provides an important link between organisations and increasingly represents a source of competitive advantage in the marketplace. The purpose of this study is to determine whether there is a significant difference in the use of sales and marketing data marts as management information delivery mechanisms in manufacturing organisations in different industries, particularly the pharmaceuticals and branded consumer products. The case studies presented in this dissertation indicates that there are significant differences between the use of sales and marketing data marts in different manufacturing industries, which can be ascribed to the industry, both directly and indirectly.
© 2002 Author

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	00front.pdf	170.68 Kb	00:00:47	00:00:24	00:00:21	00:00:10	< 00:00:01
	01chapter1.pdf	175.49 Kb	00:00:48	00:00:25	00:00:21	00:00:10	< 00:00:01
	02chapter2.pdf	271.29 Kb	00:01:15	00:00:38	00:00:33	00:00:16	00:00:01
	03chapter3.pdf	208.64 Kb	00:00:57	00:00:29	00:00:26	00:00:13	00:00:01
	04chapter4.pdf	295.15 Kb	00:01:21	00:00:42	00:00:36	00:00:18	00:00:01
	05chapter5.pdf	175.22 Kb	00:00:48	00:00:25	00:00:21	00:00:10	< 00:00:01
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