Title page for ETD etd-08042012-193900

Document Type Master's Dissertation
Author Selamolela, Keneiloe Constance
URN etd-08042012-193900
Document Title Causes of gender stereotyping in the workplace
Degree MBA
Department Gordon Institute of Business Science
Advisor Name Title
Ms D Clark Supervisor
  • cause
  • workplace
  • gender stereotyping
  • stereotyping
Date 2012-03-08
Availability unrestricted
The purpose of this exploratory research was to explore the causes of gender stereotyping in the workplace. The study sought to gain insights on stereotyping, particularly factors that cause the development of stereotypes and the role played by organisations in promoting stereotyping.

In this qualitative study, thirteen purposefully selected participants were interviewed through in-depth face-to-face interviews using a semi-structured interview guide. Data was analysed using content, narrative and frequency analysis methods.

Understanding of stereotyping and gender stereotyping was tested and confirmed amongst participants. Similarities in defining stereotyping and gender stereotyping were found, which implied an automatic association of stereotypes to gender. The study found evidence of the existence of stereotypes in the workplace; however stereotypes are formed in childhood, particularly in the school and home environments. Finally, the study found that the workplace plays a role in the formation of gender stereotypes through comments made by its employees, employee behaviours such as awarding special privileges to female employees, and through work social settings such as sports events, particularly where alcohol is served.

2011 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.

Please cite as follows:

Selamolela, KC, 2011, Causes of gender stereotyping in the workplace , MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-08042012-193900/ >


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