Title page for ETD etd-07282012-194603


Document Type Master's Dissertation
Author Mwiinga, Godfrey
URN etd-07282012-194603
Document Title Role of CEO personality in strategic leadership
Degree MBA
Department Gordon Institute of Business Science
Supervisor
Advisor Name Title
Dr C Scheepers Supervisor
Keywords
  • personality
  • strategic leadership
  • strategy formulation
  • strategy implementation
  • envisioning
Date 2012-03-08
Availability unrestricted
Abstract
Although the formulation of organisation strategies is reportedly easier, many organisations struggle when it comes to implementation of their strategies. Given that such strategies are in most cases informed by well researched market data and information, the strategy implementation challenges could then be linked to the role characteristics of strategic leaders, such as the Chief Executive Officer (CEO). The purpose of this research was to investigate the role of a CEO personality in strategic leadership in order to contribute to addressing the challenges of strategy implementation. The main methodology used was qualitative through unstructured interviews with 13 incumbent CEOs. A quantitative methodology was also employed to assess the personalities of the CEOs using standard personality test.

The research found that strategic leadership practices are biased towards strategy implementation than the envisioning which typically supports the building of more resilient strategies. The research found that CEO Personality has a role in strategic leadership and this was suggested by the integrated analysis of the qualitative and quantitative data. Interviewed CEOs also provided lived experiences that support this suggestion.

Organisations need to invest in envisioning and understanding the personalities in work places to build more resilient strategies. Further research is proposed to look at personality roles in different industries.

2011, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.

Please cite as follows:

Mwiinga, G 2011, Role of CEO personality in strategic leadership, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-07282012-194603/ >

F/12/4/736/zw

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