Document Type Master's Dissertation Author Hern, Lorinda Alvira URN etd-07232010-164256 Document Title The balanced scorecard approach as a web site evaluation tool : a qualitative analysis of 5-star lodges in South Africa Degree MCom Department Marketing and Communication Management Supervisor
Advisor Name Title Prof C H van Heerden Supervisor Keywords
- web site evaluation tool
- Tourism Grading Council of South Africa
- South Africa
Date 2010-04-28 Availability unrestricted Abstract
Please read the abstract in the section 00front of this dissertation.
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Please cite as follows:
Hern, LA 2009, The balanced scorecard approach as a web site evaluation tool : a qualitative analysis of 5-star lodges in South Africa, MCom dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-07232010-164256/ >E10/296/gm
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