Title page for ETD etd-07232010-164256


Document Type Master's Dissertation
Author Hern, Lorinda Alvira
URN etd-07232010-164256
Document Title The balanced scorecard approach as a web site evaluation tool : a qualitative analysis of 5-star lodges in South Africa
Degree MCom
Department Marketing and Communication Management
Supervisor
Advisor Name Title
Prof C H van Heerden Supervisor
Keywords
  • web site evaluation tool
  • Tourism Grading Council of South Africa
  • South Africa
Date 2010-04-28
Availability unrestricted
Abstract

Please read the abstract in the section 00front of this dissertation.

Copyright 2009, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.

Please cite as follows:

Hern, LA 2009, The balanced scorecard approach as a web site evaluation tool : a qualitative analysis of 5-star lodges in South Africa, MCom dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-07232010-164256/ >

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