Document Type Master's Dissertation Author Mlangeni, Reginald Xolani URN etd-07212012-185205 Document Title Individual savings behaviour in an emerging market context Degree MBA Department Gordon Institute of Business Science Supervisor
Advisor Name Title Mr M Holland Supervisor Keywords
- emerging markets
- cost of banking
- financial literacy
Date 2012-03-08 Availability unrestricted AbstractThis paper investigates how individuals in emerging markets, specifically South Africa, approach their savings decision. The researcher attempts to identify those attributes most desirable to emerging market consumers, in so far as the allocation of their disposable income to saving is concerned.
In the wake of one of the biggest financial crises to hit the modern world, there is going to be increased scrutiny into how financial institutions and countries capitalise their balance sheets. The manner in which financial advice is given to individuals will face similar scrutiny as such the subject matter requires even greater understanding.
Human beings in some parts of the world are living increasingly longer. Longevity risk is the risk that people may live for longer than the average expected. This poses risks of uncertainty of the quantum of financial assets to build up in preparation for retirement. These are pertinent reasons for the need for a study of this nature.
The research found that stereotypical understandings of the profile of a typical emerging market individual are being challenged. As such organisations looking to take advantage of business opportunities present in these markets need to be cognisant of this change in shaping their business strategies.
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Please cite as follows:
Mlangeni, RX 2011, Individual savings behaviour in an emerging market context, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-07212012-185205/ >
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