Title page for ETD etd-07212012-174041

Document Type Master's Dissertation
Author Meikle-Braes, Kerry
URN etd-07212012-174041
Document Title Does being based in an emerging market influence the positive attention multinational corporation subsidiaries obtain from headquarters
Degree MBA
Department Gordon Institute of Business Science
Advisor Name Title
Prof A Wocke Supervisor
  • positive attention
  • multinational
  • corporation
  • subsidiaries
  • emerging market
Date 2012-03-08
Availability unrestricted
This study assessed multinational corporations (MNCs) from developed markets with subsidiaries based in the emerging markets, to determine whether being based in a dynamic market influences the positive attention in terms of support and autonomy that these subsidiaries receive from headquarters. The purpose of the research was to expand on previous research conducted by Bouquet and Birkinshaw (2008) by surveying subsidiaries from emerging markets, and determining whether MNCs amend their attention strategy to subsidiaries based in emerging markets as a result of their limited understanding of the dynamics of the local business environment, or whether they maintain a standardised strategy for engaging all subsidiaries.

39 MNC subsidiaries from the emerging markets of Southern Africa, Latin America and the Middle East were surveyed via a web-based questionnaire, assessing various aspects of their business activities and local business environment to determine the type of positive attention which subsidiaries in these markets received from headquarters. The results indicated that the business environment within emerging markets is complex and requires alternative forms of assessment and involvement by headquarters, however overall subsidiaries based in emerging markets do not receive the support and autonomy from headquarters which is required to exploit local opportunities effectively.

2011, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.

Please cite as follows:

Meikle-Braes, K 2011, Does being based in an emerging market influence the positive attention multinational corporation subsidiaries obtain from headquarters, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-07212012-174041/ >


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