Title page for ETD etd-07152012-121814

Document Type Master's Dissertation
Author Lujiza, Babalwa
URN etd-07152012-121814
Document Title The role of social media in enhancing investor relations in South Africa
Degree MBA
Department Gordon Institute of Business Science
Advisor Name Title
Ms L Mazinter Supervisor
  • enhancing
  • social media
  • investor relations
Date 2012-03-08
Availability unrestricted
The purpose of this research has been to understand the profession and discipline of investor relations in publicly listed entities in South Africa, and their response to the opportunities and threats of using social media as another channel of communication. These responses include the rationale, and strategies pursued and practised in order to enhance investor relations.

To gain an understanding of whether the investor relations practitioners see the role of social media to enhance their programmes, a qualitative research with an exploratory design was conducted on thirteen organisations listed on the Johannesburg Securities Exchange main board with a market capitalisation amount exceeding R4.5 billion per annum. It was discovered that investor relations was formalised in the form of strategies formulated and the internal and JSE-regulated practices performed suggest that they take pursuit of investor relations seriously. Furthermore, despite the widespread usage or social media for customer engagement purpose, investor relations practitioners do not yet regard social media as a tool that could supplement disclosure requirements as well provide non financial information about companies. This purpose is currently being served by the dedicated investor relations websites only.

Based on findings made, investor willingness will also drive the use of social media. Some of the recommendations made include engaging the JSE for the endorsement of social media, implementation of maturity models and engaging investors on their information needs when making investment decisions.

2011, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.

Please cite as follows:

Lujiza, B 2011, The role of social media in enhancing investor relations in South Africa, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-07152012-121814/ >


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