Title page for ETD etd-07142012-201341

Document Type Master's Dissertation
Author Lerefolo, Sampisi Lawrence
URN etd-07142012-201341
Document Title Exploring the factors that prevent home based to grow in South Africa
Degree MBA
Department Gordon Institute of Business Science
Advisor Name Title
Dr C Corder Supervisor
  • firm growth
  • home based enterprises
  • informal business
Date 2012-03-08
Availability unrestricted
This research explores the factors that impede the growth of retail home based enterprises in South Africa. The potential contribution of home based micro and small enterprises (MSEs), or Spaza shops to generating income and employment to people in the informal sector of the economy is becoming increasingly recognised.

This paper provides the primary data which consists of a non-random sample of 47 Spaza shop owners and managers in the four different areas (old establishments, new establishments, informal and reconstruction and development programme (RDP)) in the township of Mamelodi, applying a quantitative research methodology. The level of human capital, gender, and entrepreneurial mindset of the proprietor are found to have an inverse relationship to the firmís growth.

Key results of the research are that women owners tend to struggle to grow their businesses given the temptation to direct the earnings from the home based business to the needs of the household, and Spaza shops tend to sell the same, if not identical, products as competitors thereby gaining no competitive advantage necessary for growth.

© 2011, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.

Please cite as follows:

Lerefolo, SL 2011, Exploring the factors that prevent home based to grow in South Africa, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-07142012-201341/ >


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