Document Type	Master's Dissertation
Author	De Carcenac, Genevieve
URN	etd-06092011-081813
Document Title	Weight versus voice : how foreign subsidiaries gain attention from corporate headquarters in emerging markets
Degree	MBA
Department	Gordon Institute of Business Science
Supervisor	Advisor Name Title Prof A Wocke Supervisor
Keywords	emerging markets attention seeking behaviour multinational companies
Date	2011-03-03
Availability	unrestricted
Abstract The research problem of this project is to investigate if, and how, Birkinshaw and Bouquet‟s model of subsidiary attention seeking by means of weight and voice needs to be modified for MNC subsidiaries operating in emerging markets. The qualitative research technique used for this research was the multiple-case study method. Key findings are that weight is moderated by institutional environments and voice by national culture in emerging markets. Recommendations are made to assist managers of subsidiaries in increasing weight and voice in emerging markets in order to gain more attention from Corporate Headquarters. Copyright © 2010, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria Please cite as follows: De Carcenac, G 2010, Weight versus voice : how foreign subsidiaries gain attention from corporate headquarters in emerging markets, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-06092011-081813/ C11/72/ag>
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