Title page for ETD etd-06042011-112534

Document Type Master's Dissertation
Author Keshava, Naidu
URN etd-06042011-112534
Document Title Factors that influence the retention of B players in a South African professional service firm
Degree MBA
Department Gordon Institute of Business Science
Advisor Name Title
Ms A Moore Supervisor
  • factor significance and varianve importance retent
  • professional service firms
  • players
Date 2010-11-10
Availability unrestricted

Research in the field of retention has been dominated by studies focused on retention of highly talented employees or A players. Organisations for many years have overlooked, misunderstood and to a large degree ignored the contributions of the steady and capable performers, the B players. Understanding the retention needs of B players has become critical in ensuring organisational success in the short and long term.

The purpose of the research aimed to identify the key factors influencing the retention of B players across generations and ethnic groups, and thereby develop a retention framework that will contribute towards the improved retention of B players. The study adopted a dual approach, incorporating a qualitative and quantitative methodology. Interviews were conducted with key stakeholders to validate the questionnaire and gain insights regarding the key retention variables that influence B players. A questionnaire was then distributed to respondents to obtain their views. Data was gathered electronically and analysed against the research objectives defined.

The key findings indicated that B players are most influenced by Financial Reward & Recognition, Independence & Freedom and Leadership & Management factors. A Factor Significance and Variable Importance Retention Framework was developed to assist organisations to develop dynamic multidimensional strategies.

Copyright 2010, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria

Please cite as follows:

Naidu, K 2010, Factors that influence the retention of B players in a South African professional service firm, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-06042011-112534/>


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