Title page for ETD etd-06042011-111843

Document Type Master's Dissertation
Author Naidoo, Deshica
Email DeshicaN@Nedbank.co.za
URN etd-06042011-111843
Document Title An investigation into the sustainability of township tourism post the 2010 FIFA World Cupô - the case of Soweto
Degree MBA
Department Gordon Institute of Business Science
Advisor Name Title
Mr S Rozyn Supervisor
  • sustainable
  • internal tourism
  • township
Date 2010-11-10
Availability unrestricted

This research is a post event study that looks at the experience, challenges and the sustainability of the township tourism industry in Soweto after the 2010 FIFA World Cup ô. South Africa faces the challenge of high unemployment and low economic growth. The awarding of the world cup was seen as a welcome opportunity to address these challenges. Tourism was identified as a sector that could play a huge role. Many partnerships were formed by business and government to maximise the 2010 World Cup experience on the tourism sector. Entrepreneurship and SMME development was seen as a way to get the less skilled active in the tourism economy. This study draws on research of mega events, SMME development and tourism.

The findings were that although the tourism industry has had a good world cup experience and most SMME‟s have benefited, the maximisation of this benefit was not achieved. Recommendations include implementing interventions from studies undertaken from end to end, encouraging youth SMME‟s and growing internal tourism.

Copyright © 2010, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria

Please cite as follows:

Naidoo, D 2010, An investigation into the sustainability of township tourism post the 2010 FIFA World Cupô - the case of Soweto, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-06042011-111843/>


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