Document Type	Master's Dissertation
Author	Mengich, Olivia Chemutai
URN	etd-05272012-103727
Document Title	Township tourism : understanding tourist motivation
Degree	MBA
Department	Gordon Institute of Business Science
Supervisor	Advisor Name Title Dr J Chimhanzie Supervisor
Keywords	authenticity tourist gaze travel career ladder extrinsic and intrinsic Soweto township tourism
Date	2012-03-08
Availability	unrestricted
Abstract This study aims at exploring the motivation that drives tourists to townships. The theories that were chosen as the theoretical base of this study were the push and pull theory, the Travel Career Ladder, authenticity and the tourist gaze. Three research questions were asked around the theory base and a survey was done of 100 tourists in selected locations within Soweto. Results obtained from the respondents allowed for statistical analysis. The results indicated that the township tourists were intrinsically motivated and were driven by affiliation needs. Furthermore, the tourists that initially visited Soweto were motivated by authenticity; however, as the amount of tourism in the area grew, the tourist gaze became the more dominant form of motivation. The implications of the study findings are discussed. Copyright © 2011, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria Please cite as follows: Mengich, OC, 2011, Township tourism : understanding tourist motivation, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-05272012-103727/ > F/12/4/611/zw
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