Title page for ETD etd-05262012-191156

Document Type Master's Dissertation
Author Hanson, Dinah Akosua Antwikonama
Email ichelp@gibs.co.za
URN etd-05262012-191156
Document Title Regulatory focus theory : the influence of media on opportunity recognition
Degree MBA
Department Gordon Institute of Business Science
Advisor Name Title
Dr A Saville Supervisor
  • chronic regulatory focus
  • promotion focus
  • prevention focus
  • media
  • opportunity recognition
Date 2012-03-08
Availability unrestricted
This study explores the role of self-regulation in opportunity recognition by pioneering an investigation of the influence of two antecedent factors: chronic regulatory focus and media on opportunity recognition. 155 students participated in a two-stage experimental design that first measured chronic regulatory focus, and in the second stage primed situational regulatory focus through the use of media stories. Participants then engaged in an opportunity recognition exercise, identifying opportunities to apply the smart phone technology to the South African market. The measured outcome was the number and quality of opportunities identified. Findings did not yield a significant relationship of chronic regulatory focus and opportunity recognition as expected, but however demonstrate that media plays an influence in opportunity recognition. The potential role of motivational individual differences and prior knowledge factors in opportunity recognition highlighted in this study provide a broad array of opportunities for further research to advance the field of entrepreneurship.

Copyright 2011, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.

Please cite as follows:

Hanson, DAA, 2011, Regulatory focus theory : the influence of media on opportunity recognition, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-05262012-191156/>


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