Title page for ETD etd-05122010-133023


Document Type Master's Dissertation
Author Shale, Mosalla
URN etd-05122010-133023
Document Title An exploration of effectiveness of enterprise development initiatives, in the context of broad-based black economic empowerment, within the McCarthy franchised retail motor dealers in South Africa
Degree MBA
Department Gordon Institute of Business Science
Supervisor
Advisor Name Title
Mr B Beyer Supervisor
Keywords
  • broad based black economic empowerment
Date 2010-04-11
Availability unrestricted
Abstract

This study endeavoured to establish, specifically, the effectiveness of enterprise development initiatives within the McCarthy Ltd franchised dealer network and also to understand their low occurrence within the group. Effective implementation of enterprise development initiatives within McCarthy Ltd franchised dealer network would also mean compliance to the BBBEE codes of good practice. The study found that there was a lot of optimism among dealer principals to introduce and manage the concept of enterprise development within the group. A convenience sample of dealer principals from within the group countrywide was taken as well as that of beneficiary enterprises initiatives operating countrywide as well for this study. The actual occurrence of enterprise development within the McCarthy Ltd franchised dealer network however was not encouraging, at least based on the actual reported initiatives in existence. The study found that there was a significant gap between the requirements of start-up or early stage enterprises and requirements of maturing to mature businesses. It also indicated that dealer principals were not necessaril y always adequately equipped to deal with the requirements of beneficiary enterprise requirements and hence the low occurrence or lack of introduction of enterprise development initiatives on a much wider scale.

2009, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.

Please cite as follows:

Shale, M 2009, An exploration of effectiveness of enterprise development initiatives, in the context of broad-based black economic empowerment, within the McCarthy franchised retail motor dealers in South Africa, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-05122010-133023/ >

G10/368/ag

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