Title page for ETD etd-05062010-135856

Document Type Master's Dissertation
Author Mkhize, Zakhele
URN etd-05062010-135856
Document Title Emerging markets multinational enterprises : South African retail giants moving into Africa
Degree MBA
Department Gordon Institute of Business Science
Advisor Name Title
Dr M Davies Supervisor
  • emerging markets
  • mutinational enterprises
Date 2010-04-11
Availability unrestricted

The global strategies of the three South African retail giants are examined with a view to understand what factors motivate South African multinational enterprises to move into Africa, as well as what motivates their particular choice of countries, and how the capabilities and resources are deployed and managed in their foreign operations, so as to remain competitive in both local and foreign markets. The South African retail giant geographic expansion is a way to penetrate new markets, explore new opportunities and deliver the growth they seek on the journey to high performance. Their choice of countries is determined by various factors that contribute to the competitive nature of a country, namely: national values and cultures; macro and micro economic environment; political stability; institutions, and history.

As these emerging market multinational enterprises cannot depend on countryspecific advantages, the contenders accelerate their development of firm-specific advantages at a rapid rate. South African companies have developed expertise for trading in Africa as they are more familiar with the physical, regulatory and social terrain than businesses from other parts of the world. The market, the culture and realities of infrastructure, poverty, lack of skills, as well as the technology in their non-South African operations are not a shock to the South African companies. The business strategies will, therefore, not entirely be the same as those of the multinationals from the developed world.

2009 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.

Please cite as follows:

Mkhize, Z 2009, Emerging markets multinational enterprises : South African retail giants moving into Africa, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-05062010-135856/ >


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