Title page for ETD etd-05052010-154705


Document Type Master's Dissertation
Author Kruiskamp, Lara
URN etd-05052010-154705
Document Title Factors which cause the greatest resistance during subsidiary evolution as a global strategy is implemented
Degree MBA
Department Gordon Institute of Business Science
Supervisor
Advisor Name Title
Prof A Wocke Supervisor
Keywords
  • strategy implementation
Date 2010-03-11
Availability unrestricted
Abstract

This study describes the factors which cause resistance to subsidiary evolution in twenty-eight geographically dispersed subsidiaries, as a global strategy is implemented by a mature multinational corporation (MNC). The subsidiaries are diverse in terms of the roles they perform within the MNC. Strategic change of this nature requires that subsidiaries roles evolve, in most cases to Implementer of head office decisions. Based on the interplay between subsidiary evolution factors namely; head-office assignment, subsidiary choice and local environments, this study evaluates which factors cause the most resistance to different subsidiary roles as a new MNC structure is implemented. Global Innovators experience the most resistance from headquarter factors, local innovators face the most resistance from subsidiary factors and Implementers experience low levels of resistance from the strategic change.

2009 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.

Please cite as follows:

Kruiskamp, L 2009, Factors which cause the greatest resistance during subsidiary evolution as a global strategy is implemented, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-05052010-154705/ >

G10/332/ag

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