Title page for ETD etd-04302011-222420

Document Type Master's Dissertation
Author Leitch, Cedric
URN etd-04302011-222420
Document Title The forces of a character: does an entrepreneur's personality affect organizational culture
Degree MBA
Department Gordon Institute of Business Science
Advisor Name Title
Mr G Fisher Supervisor
  • organizational culture
  • entrepreneur
  • personality
Date 2010-11-10
Availability unrestricted

Theory suggests that the source of an organizationís culture is the founder, yet few empirical studies exist on the relationship between the entrepreneurís personality and the organizational culture. However, the constructs of personality dimensions and organisational culture have been well developed and researched. For years, entrepreneurship research has explored the implications of the entrepreneurís personality, with the majority of the work focused on the individualís likelihood of becoming an entrepreneur. This study examines the relationship of the entrepreneurs personality to organizational culture. Four of the Big Five Factor personality attributes, namely, Conscientiousness, Extraversion, and Openness to Experience and Agreeableness, provide the measures of the entrepreneurís personality. The competing values model measured the Hierarchical, Market, Adhocracy and Clan organizational cultures. As hypothesised the individual constructs that were found to have strong significant relationships between the personality dimensions and organisational cultures were Conscientiousness and Hierarchical culture; Openness to Experience and Adhocracy culture; and Agreeableness and Clan culture. Extraversion and Market culture were found to have a negative relationship. Influence as a moderator was found to be insignificant.

Copyright © 2010, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria

Please cite as follows:

Leitch, C 2010, The forces of a character: does an entrepreneur's personality affect organizational culture, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-04302011-222420/>


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