Title page for ETD etd-04302011-220547

Document Type Master's Dissertation
Author Kliphuis, Warren
URN etd-04302011-220547
Document Title The value added by social networking to the entrepreneurial process
Degree MBA
Department Gordon Institute of Business Science
Advisor Name Title
Dr A Antonites Supervisor
  • entrepreneurship
  • South Africa
  • social media
  • entrepreneurial process
  • social networking
Date 2010-11-10
Availability unrestricted

It is argued that entrepreneurship directly contributes to both employment generation and economic growth. Entrepreneurship is said to be subject to a very specific process which includes opportunity recognition, resource allocation, innovation and networking. Networking specifically, is an important part of the entrepreneurial process as it is used to assist entrepreneurs to capitalise on opportunities, allocate resources, find ways to innovate and combat ambiguity. With the advent of Web 2.0 and online social networking platforms the way in which people exchange information and network has changed significantly and has spawned a new social culture on a global level. The purpose of this study is to examine the value that online social networking adds to the entrepreneurial process, specifically focussing on the South African landscape.

Copyright 2010, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria

Please cite as follows:

Kliphuis, W 2010, The value added by social networking to the entrepreneurial process, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-04302011-220547/>


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