Title page for ETD etd-04302011-220112

Document Type Master's Dissertation
Author King, Caroline
URN etd-04302011-220112
Document Title The relationship between corporate sustainability and innovation in the South African banking sector
Degree MBA
Department Gordon institute of Business Science
Advisor Name Title
Mr D Gibson Supervisor
  • innovation
  • sustainable banking
  • corporate sustainability
  • SA banking sector
Date 2010-11-10
Availability unrestricted

The role of banks in sustainable development has been growing with prominence internationally. Therefore, research was undertaken to ascertain the approach of South African banking sector in respect of corporate sustainability or sustainable banking. The purpose of this research was to further explore the business case thereof in the SA context and specifically where it pertains to product and market innovation.

A qualitative research methodology comprising an exploratory research design was applied, consisting of in-depth interviews and secondary data research of a sample of SA banking organisations. Findings indicated that SA banks primarily view corporate sustainability from an integrated approach. The South African macro-environment and national priorities play an important role in determining corporate sustainability initiatives. Accordingly, risks and opportunities are manifest (as part of a regulated and compliance-driven industry). Considering the national context and unique needs of stakeholders, there was evidence of a relationship between corporate sustainability and product and market innovation. However, not all opportunities from a business case perspective and in product and market types have been exhausted in this space.

Copyright 2010, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria

Please cite as follows:

King, C 2010, The relationship between corporate sustainability and innovation in the South African banking sector, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-04302011-220112/>


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