Document Type	Master's Dissertation
Author	Johnson, Richard
URN	etd-04172011-163042
Document Title	Factors affecting intent to use consumer generic tests : a revised technology acceptance model
Degree	MBA
Department	Gordon Institute of Business Science
Supervisor	Advisor Name Title Ms N Kleyn Supervisor
Keywords	consumer behaviour innovation diffusion genetic test
Date	2010-11-10
Availability	unrestricted
Abstract Genetic testing offers disease diagnosis and other information based on genetic material provided by an individual. Direct to consumer genetic tests bypass clinicianadministered tests in favour of direct sales and usage by consumers. The relative newness of consumer genetic testing to the South African market provides an opportunity for understanding the factors that would drive adoption of these products. An established technology acceptance model was enriched with factors important to clinical genetic testing and individual innovativeness. The model was tested through an online questionnaire with a nonprobability sample of 109 individuals. Factors including performance expectancy, social influence and discrimination concerns, were found to exhibit significant influence on consumers’ behavioural intention to use consumer genetic tests. These findings provide a theoretical framework of individuals’ attributes of importance for marketing and sales of consumer genetic tests. Copyright © 2010, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria Please cite as follows: Johnson, R 2010, Factors affecting intent to use consumer generic tests : a revised technology acceptance model, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-04172011-163042/> F11/209/ag
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