Title page for ETD etd-04082010-114909


Document Type Master's Dissertation
Author Hasson, Yossi
URN etd-04082010-114909
Document Title The role of Web 2.0 in building the start-upís brand in South Africa
Degree MBA
Department Gordon Institute of Business Science
Supervisor
Advisor Name Title
Dr P Tobin Supervisor
Keywords
  • web 2.0
Date 2010-04-03
Availability unrestricted
Abstract

Start-ups face specific challenges when it comes to establishing their brand in the market. Web 2.0, the next generation of the Internet, presents both a significant opportunity and challenge for such start-ups to engage with customers online and build their brand. It is therefore the purpose of this study to examine the role that Web 2.0 plays in building the brand of the start-up.

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Please cite as follows:

Hasson, Y 2009, The role of Web 2.0 in building the start-upís brand in South Africa, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-04082010-114909/ >

G10/316/ag

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