Document Type	Master's Dissertation
Author	Hasson, Yossi
URN	etd-04082010-114909
Document Title	The role of Web 2.0 in building the start-up’s brand in South Africa
Degree	MBA
Department	Gordon Institute of Business Science
Supervisor	Advisor Name Title Dr P Tobin Supervisor
Keywords	web 2.0
Date	2010-04-03
Availability	unrestricted
Abstract Start-ups face specific challenges when it comes to establishing their brand in the market. Web 2.0, the next generation of the Internet, presents both a significant opportunity and challenge for such start-ups to engage with customers online and build their brand. It is therefore the purpose of this study to examine the role that Web 2.0 plays in building the brand of the start-up. © 2009 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. Please cite as follows: Hasson, Y 2009, The role of Web 2.0 in building the start-up’s brand in South Africa, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-04082010-114909/ > G10/316/ag
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