Document Type Master's Dissertation Author Hasson, Yossi URN etd-04082010-114909 Document Title The role of Web 2.0 in building the start-upís brand in South Africa Degree MBA Department Gordon Institute of Business Science Supervisor
Advisor Name Title Dr P Tobin Supervisor Keywords
- web 2.0
Date 2010-04-03 Availability unrestricted Abstract
Start-ups face specific challenges when it comes to establishing their brand in the market. Web 2.0, the next generation of the Internet, presents both a significant opportunity and challenge for such start-ups to engage with customers online and build their brand. It is therefore the purpose of this study to examine the role that Web 2.0 plays in building the brand of the start-up.
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Please cite as follows:
Hasson, Y 2009, The role of Web 2.0 in building the start-upís brand in South Africa, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-04082010-114909/ >
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