Title page for ETD etd-04062010-144823


Document Type Master's Dissertation
Author Chetty, Daniel
URN etd-04062010-144823
Document Title Optimisation of the alignment of business and credit functions in the private bank segment in a South African bank
Degree MBA
Department Gordon Institute of Business Science
Supervisor
Advisor Name Title
Mr G Price Supervisor
Keywords
  • banks and banking
Date 2008-04-07
Availability unrestricted
Abstract

Currently the sales and credit departments of Private Banks have divergent business objectives. The sales departmentís primary objective is to sell the bankís products and generate revenue through new business acquisition, while the credit departmentís objective is to balance risk and reward by ensuring that capital is deployed in the most effective manner. In the private bank department of the bank that was studied, these divergent objectives have led to inefficiencies in the business processes and have promoted the silo-based operations, which impact the customer experience negatively. Several strategies for future implementation were identified in order to optimise the alignment between the sales and credit functions of the private banking department of the bank. The strategies were categorised into customer centricity, relationship pricing, alignment of personal key performance indicators, addressing of system inefficiencies and exploring various alternate strategies (e.g. strategies that aim to achieve a better understanding of each othersí roles and work pressures better; improving communication; aligning their goals; working towards supporting the success of each department). It was found that there was a strong alignment of the views of the private bank staff (credit and sales viewed as a group) towards the future strategies. When the views of the credit staff were compared with the views of the sales staff, it was found that there was alignment of the opinions of the two departments on the futures strategies that could be implemented to allow credit and sales to work more effectively together.

© 2007 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria

Please cite as follows:

Chetty, D 2007, Optimisation of the alignment of business and credit functions in the private bank segment in a South African bank, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-04062010-144823/ >

G10/284/ag

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