Title page for ETD etd-04042011-165959

Document Type Master's Dissertation
Author Brown, Eleanor Rosalind
URN etd-04042011-165959
Document Title Generation X and Y : a comparative analysis of entrepreneurial intent
Degree MBA
Department Gordon Institute of Business Science
Advisor Name Title
Dr A Antonites Supervisor
  • entrepreneurial intent
  • generational cohort
  • South Africa
Date 2011-04-20
Availability unrestricted

Entrepreneurs are seen to play a vital role in the growth of an economy, particularly in an emerging market such as South Africa. To date, there has been a limited amount of research concerning the drivers, influences and factors that predispose an individual towards entrepreneurial intent within the South African context. Equally so, there is little research on generational theory and how this relates to entrepreneurial activity as a whole. This study focuses on comparing the X and Y generational cohorts in terms of their propensity towards entrepreneurial intent within the context of South Africa.

Research was conducted following an in depth literature review which focused on the concept of entrepreneurship and its effect on the economy, generational theory and the interaction and influence of generational cohort theory on the drivers of entrepreneurial intent.

The data gathered through the course of the literature review was utilised as a theoretical foundation on which to build propositions of entrepreneurial intent and from which a quantitative survey instrument was developed. The quantitative survey was open to any South African individual who falls within the X or Y generational cohort as defined in this study.

Key findings include similarities and differences between the X and Y generational cohort individuals in terms of the following aspects: education and entrepreneurial training; exposure to technology; problem solving; leadership orientation; visionary perspective; the influence of family and organisational support networks; creativity and innovation, attitude towards risk-taking and self-confidence. It is hoped that the findings contribute to the existing literature on entrepreneurial intent and in particular to that within the South African context of the X and Y generational cohorts.

Copyright 2010, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.

Please cite as follows:

Brown, ER 2010, Generation X and Y : a comparative analysis of entrepreneurial intent, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-04042011-165959/ >


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