Document Type Master's Dissertation Author Bean, Michael firstname.lastname@example.org URN etd-04042011-155137 Document Title The effects of personality and uncertainty on the decision making process and new venture outcomes of South African entrepreneurs Degree MBA Department Gordon Institute of Business Science Supervisor
Advisor Name Title Mr G Fisher Supervisor Keywords
- venture growth
Date 2011-04-20 Availability unrestricted Abstract
Recent research has concluded that personality factors influence entrepreneurial success. This study used a causal steps approach, to test a model that included effectuation and causation decision processes as mediators and environmental uncertainty as a moderator, in the relationship between personality and venture success.
Conscientiousness and openness, two relevant big five personality dimensions, were shown to be positively related to the use of causation and effectuation decision logic depending on the level of uncertainty in the environment. The level of causation was further linked to venture revenue growth being more successful in low uncertainty environments supporting its nomination as a mediator for personality. Consequences for entrepreneurship research are discussed and recommendations made for further research in this area.
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Please cite as follows:
Bean, M 2010, The effects of personality and uncertainty on the decision making process and new venture outcomes of South African entrepreneurs , MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-04042011-155137/ >
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