Title page for ETD etd-04042011-155137


Document Type Master's Dissertation
Author Bean, Michael
Email mikegbean@gmail.com
URN etd-04042011-155137
Document Title The effects of personality and uncertainty on the decision making process and new venture outcomes of South African entrepreneurs
Degree MBA
Department Gordon Institute of Business Science
Supervisor
Advisor Name Title
Mr G Fisher Supervisor
Keywords
  • personality
  • causation
  • entrepreneurship
  • uncertainty
  • venture growth
  • effectuation
Date 2011-04-20
Availability unrestricted
Abstract

Recent research has concluded that personality factors influence entrepreneurial success. This study used a causal steps approach, to test a model that included effectuation and causation decision processes as mediators and environmental uncertainty as a moderator, in the relationship between personality and venture success.

Conscientiousness and openness, two relevant big five personality dimensions, were shown to be positively related to the use of causation and effectuation decision logic depending on the level of uncertainty in the environment. The level of causation was further linked to venture revenue growth being more successful in low uncertainty environments supporting its nomination as a mediator for personality. Consequences for entrepreneurship research are discussed and recommendations made for further research in this area.

Copyright 2010, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.

Please cite as follows:

Bean, M 2010, The effects of personality and uncertainty on the decision making process and new venture outcomes of South African entrepreneurs , MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-04042011-155137/ >

F11/111/ag

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