Title page for ETD etd-04042011-150903


Document Type Master's Dissertation
Author De Wet Barrie, George
URN etd-04042011-150903
Document Title Converting simplicity as a military strategy principle to a successful tool for strategy execution in a geographically dispersed organisation
Degree MBA
Department Gordon Institute of Business Science
Supervisor
Advisor Name Title
Mr G Price Supervisor
Keywords
  • strategy execution
  • simplification
  • short term goals
  • military approach to strategy execution
Date 2011-04-20
Availability unrestricted
Abstract

This research reports a case study conducted to determine whether the application of Simplicity as a military principle can assist a geographically dispersed organisation in executing strategy more effectively.

An investigation was conducted into the main reasons why strategy execution is not fully effective in an identified geographical dispersed organisation. A survey and semi-structured interviews were conducted to identify these inhibitors. A comparison with existing literature identified the 4 main requirements to effective strategy execution in this organisation.

A review of the application of Simplicity in the military context was completed. A comprehensive literature review, integrated with semi-structured interviews with general staff in the South African Army identified military approaches to Simplicity and its impact on execution successes.

A conceptual content analysis matched successful military approaches to Simplicity with the main drivers of ineffective strategy execution in the organisation. The output was strategy execution inhibitors in the organisation, with matched approaches to Simplicity from interviews with military professionals.

The compilation of a specific model and tools for simplification was proposed for the organisation. The output was a model for strategy execution at all levels, with tools and techniques discussed to ensure the simplification of strategic objectives in execution.

Copyright 2010, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.

Please cite as follows:

De Wet Barrie, G 2010, Converting simplicity as a military strategy principle to a successful tool for strategy execution in a geographically dispersed organisation, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-04042011-150903/ >

F11/112/ag

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