Title page for ETD etd-04042011-145446


Document Type Master's Dissertation
Author Ayer, Nirvashnee
URN etd-04042011-145446
Document Title Learning from mentors : perspectives of South African entrepreneurs
Degree MBA
Department Gordon Institute of Business Science
Supervisor
Advisor Name Title
Mr G Fisher Supervisor
Keywords
  • mentorship
  • business growth
  • gender
  • entrepreneurship
Date 2011-04-20
Availability unrestricted
Abstract

Low levels of entrepreneurial activity and success have led to calls for mentorship as a support mechanism to increase the success rate of entrepreneurial ventures in the economic landscape of South Africa.

This study aimed to explore the perceptions of entrepreneurs regarding mentorship and to ascertain whether the entrepreneurs perceived mentoring to be a valuable support mechanism in growing their business. The impact of gender on the perception formation was analysed as well as the necessary attributes that ensures an effective relationship.

A two phased qualitative case study approach was utilised with unstructured mentor interviews and in depth entrepreneur interviews.

The research established that mentorship was mutually beneficial to both the mentors and entrepreneurs. The latter experienced immense personal benefits on a business and emotional level whereas the impact on business growth was identified as being an increase in revenue. Women were found to be more positive about mentoring than their male counterparts. Previous entrepreneurial experience, trust and empathy were stipulated as vital factors in the establishment of a successful relationship.

Copyright 2010, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.

Please cite as follows:

Ayer, N 2010, Learning from mentors : perspectives of South African entrepreneurs, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-04042011-145446/ >

F11/113/ag

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