Title page for ETD etd-04032011-131147


Document Type Master's Dissertation
Author Chan, John Cedric
URN etd-04032011-131147
Document Title Economic value of sport
Degree MBA
Department Gordon Institute of Business Science
Supervisor
Advisor Name Title
Mr M Goldman Supervisor
Keywords
  • economic value
  • sports
Date 2010-11-10
Availability unrestricted
Abstract

This thesis will determine what the variables of an Economic Value model for a sport are, whilst being grounded in academic theory, which contributes to national income or Gross Domestic Product. It also determines what the practical considerations are, both from a theoretical / academic and business / commercial perspective, to applying such a model on a sporting code (for example cricket, soccer and rugby). Finally, using the latest available sport industry data, an attempt will be made to gather financial data per variable with which to determine what a particular sport codes contribution is to South Africa’s Gross Domestic Product (GDP) for a particular year. Qualitative data was gathered using semi-structured face-to-face interviews with experts and senior business people from companies that operate in the South African sport industry. A finalised model of Economic Value of Sport is presented, and implications, uses and importance of utilising such a model are also stated.

Copyright © 2010, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.

Please cite as follows:

Chan, JC 2010, Economic value of sport, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-04032011-131147/ >

F11/97/ag

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