Title page for ETD etd-03302010-115243


Document Type Master's Dissertation
Author Band, Jamie Angus
URN etd-03302010-115243
Document Title Consumer adoption of the online desktop
Degree MBA
Department Gordon Institute of Business Science
Supervisor
Advisor Name Title
none Supervisor
Keywords
  • information technology
Date 2007-04-06
Availability unrestricted
Abstract

This research investigates whether The Unified Theory of Acceptance and Technology (UTAUT) can be successfully applied to the adoption of an early stage technology. Specifically, the study examines the models suitably toward explaining consumer acceptance of the online desktop or webOS. A secondary objective was to assess the likelihood that consumers will adopt the online desktop. The study found that the UTAUT model accounted for 57 percent of the variance in consumer intention to use an online desktop. The performance expectations of consumers accounted for a significant proportion of this variance. In regards to the secondary objective, the study concluded that the online desktop was of moderate use to consumers. An online desktop was found to be useful to consumers in that it provides them with enhanced mobility and flexibility.

2006 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria

Please cite as follows:

Band, JA 2006, Consumer adoption of the online desktop, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-03302010-115243/ >

G10/209/ag

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