Title page for ETD etd-03282010-122339

Document Type Master's Dissertation
Author Winslow, Gary
URN etd-03282010-122339
Document Title Responding to international competition : the formulation of strategic responses in the South African banking industry
Degree MBA
Department Gordon Institute of Business Science
Advisor Name Title
Dr R Raina Supervisor
  • banks and banking
Date 2008-04-08
Availability unrestricted

South African firms, subject to the pressures of globalisation, are having to reassess their mode of competing, as they increasingly find themselves facing foreign and international competitive threats in their domestic markets. This research explores the strategic responses undertaken by South African incumbents subject to international competition by investigating the strategic responses pursued by three South African banks to the entrance of Barclays into the South African market in 2005.

The research also aims to explore the level at which these strategic responses are influenced by the firmís strategy formulation process, as well as the perceptions harboured by the actors within the organisation. A case study methodology is employed to offer a rich description of the processes undertaken by the organisations and the various factors influencing the strategic design process.

The research gives evidence to a number of strategic responses implemented by incumbents, ranging from an aggressive defence of domestic market share and profitability to an active expansion, taking South African products and services into new markets. These differences in responses are shown to be influenced by the organisationsí strategy formulation process, its positioning in the market, as well as the perceptions that it has of the competitive threat.

© 2007 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria

Please cite as follows:

Winslow, G 2007, Responding to international competition : the formulation of strategic responses in the South African banking industry, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-03282010-122339/ >


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