Title page for ETD etd-03252010-154458


Document Type Master's Dissertation
Author Odame, Angela
URN etd-03252010-154458
Document Title The relevance of strategic planning for entrepreneurial businesses in South Africa
Degree MBA
Department Gordon Institute of Business Science
Supervisor
Advisor Name Title
Mr G Fisher Supervisor
Keywords
  • entrepreneurship
Date 2008-04-04
Availability unrestricted
Abstract

The purpose of this research was to investigate the strategic planning processes that are prevalent among South Africa’s small businesses. In particular, the research aimed to confirm that small businesses in South Africa use emergent strategies over prescriptive strategies. The research also aimed to find out how environmental turbulence, growth and the influence of the business owner impacted the level of formalisation of the strategic planning process in the businesses.

The research used qualitative data from a non-probability sample. An online survey questionnaire was used to collect the data and various descriptive and variance statistical tests conducted.

The report provides evidence that emergent strategies are more prevalent than prescriptive strategies and that small businesses use strategic planning tools and techniques for management purposes. The research also provides evidence that there is a positive relationship between the growth and the level of formalisation of the strategic planning process in a business. The formal strategic planning process is therefore critical for business success. A positive relationship was also observed between the level of education and the level of formalisation and a lack of knowledge of strategic planning tools and techniques may result in the use of an informal planning process.

© 2007 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria

Please cite as follows:

Odame, AM 2007, The relevance of strategic planning for entrepreneurial businesses in South Africa, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-03252010-154458/ >

G10/183/ag

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