Title page for ETD etd-03232010-151716

Document Type Master's Dissertation
Author Manyama, Maureen Makole
URN etd-03232010-151716
Document Title Instilling a cultutre of saving in South Africa
Degree MBA
Department Gordon Institute of Business Science
Advisor Name Title
Ms C Magner Supervisor
  • saving
Date 2008-04-01
Availability unrestricted

South Africa is pro-consumption and as a result, the level of saving has declined. This research focused on savings by household sector. The study started by assessing the reasons for the high consumption culture and a nonexistent savings culture in South Africa. The second question was to review the initiatives by government, corporate sector (especially financial institutions), and the South African Savings Institute, to encourage savings culture within South Africa. The methodologies followed were an unstructured interview with an industry expert, focus group and survey. The research concludes by highlighting the need for education on saving at basic levels, the initiatives by government to cater for all different LSMs.

2007 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria

Please cite as follows:

Manyama, MM 2007, Instilling a culture of saving in South Africa, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-03232010-151716/ >


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