Title page for ETD etd-03232010-134835

Document Type Master's Dissertation
Author Kruger, Hendrik J C
URN etd-03232010-134835
Document Title Benefits and barriers emerging market SME’s face when adopting e-commerce
Degree MBA
Department Gordon Institute of Business Science
Advisor Name Title
  • technological innovation
Date 2008-04-01
Availability unrestricted

The study aims to research the possible benefits that SME’s can attain as well as any barriers that they face in an emerging market economy when adopting e-commerce.

E-commerce has been growing globally at an astounding rate and even more so in the emerging markets, albeit from a low base. The expectation is that with the looming FIFA World Cup during 2010 in South Africa, more reliance will be put on the adoption of e-commerce’s functionality by Small and Medium Enterprises (SME’s), both in the Business-to-business (B2B) and Business-to- Customers (B2C) sectors.

The research instrument utilised in this quantitative research takes the format of a survey which will explore some of the factors affecting the SME’s.

The study aims to prove that certain barriers, or perceived barriers, actually does exist specifically in an emerging market like South Africa, and that when they are overcome, there definitely are benefits for the SME’s that have taken the decision to adopt e-commerce.

It also interrogates the effect that the owners view on technology has on the decision to adopt e-commerce and once the internet has been acquired, how successful the SME leverage of the internet functionalities.

© 2007 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria

Please cite as follows:

Kruger, HJC 2007, Benefits and barriers emerging market SME’s face when adopting e-commerce, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-03232010-134835/ >


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