Title page for ETD etd-03172010-135201

Document Type Master's Dissertation
Author Greyling, Ronli
URN etd-03172010-135201
Document Title The role of social networks formed on the golf course
Degree MBA
Department Gordon Institute of Business Science
Advisor Name Title
Dr C Scheepers Supervisor
  • social networks
Date 2010-03-17
Availability unrestricted

The emergence of a highly competitive, global knowledge based economy is increasingly compelling organisations to discover ways in which to create a sustainable competitive advantage. The efficient use of resources and capital at the organisationís disposal is critical to ensuring success. Social capital is recognised as a resource which should be leveraged to the organisations benefit.

This study considered the value of social networks formed on the golf course for both individuals and organisations. In addition to this, underlying relational factors for the realisation of this value were explored. This was done based on structured depth interviews with individuals who use golf as a method of networking, and representatives from various organisations. An survey was also incorporated into the study using a snowball sampling technique, in order to create a better understanding of the social factors involved in golf social networking in the South African environment.

Importantly, the results showed that organisational benefits may be derived as a result of investment in golf social networking. The golf social network was found to contain a high level of cognitive trust, and motivation was identified as a strong factor in the realisation of benefits for organisations. The network was also found to be homophilous, and fairly representative of the senior management bracket in South Africa, which currently faces equity challenges. A model for managing golf social networks was posed.

Copyright © 2008, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.

Please cite as follows:

Greyling, RMM 2008, The role of social networks formed on the golf course, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-03172010-135201/ >

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