Title page for ETD etd-03172010-130419


Document Type Master's Dissertation
Author Tomson, Saul
URN etd-03172010-130419
Document Title Alignment of corporate social responsibility with corporate strategy in companies listed on the Johannesburg Stock Exchange Socially Responsible Investment (SRI) index
Degree MBA
Department Gordon Institute of Business Science
Supervisor
Advisor Name Title
Ms S Babb Supervisor
Keywords
  • stock exchanges
  • social responsibility
Date 2009-04-01
Availability unrestricted
Abstract

Recent economic crises coupled with corporate scandals have plunged the world into the greatest financial predicament it has faced in almost a century. Deregulation has empowered business leaders and their subsequent unethical behaviour has undermined the very foundations of the world’s financial and business infrastructure.

It is perplexing that corporate social responsibility (CSR) spend is the first area of business to suffer cutbacks during challenging times – especially since it is often the lack of ethic that has led to such crises in the first place. The cosmic exploration of CSR over the past 50 years has left academics and business leaders with a lack of causal evidence as to the value of behaving in a socially responsible manner.

This research tests the theory that CSR can have strategic implications and is pivotal for organisational sustainability. The research uses four constructs of corporate strategy that could be related to CSR, namely: centrality, specificity, proactivity and voluntarism.

The research has found that CSR can in be aligned with corporate strategy and assist firms in reaching their long-term goals. It has also found the term “strategic CSR” to be relevant in organisations. The paper proposes a framework that organisations can use to approach CSR in a strategic manner and to create value from CSR.

© 2008, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria

Please cite as follows:

Tomson, S 2008, Alignment of corporate social responsibility with corporate strategy in companies listed on the Johannesburg Stock Exchange Socially Responsible Investment (SRI) index, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-03172010-130419/ >

G10/106/ag

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