Title page for ETD etd-03162010-151019


Document Type Master's Dissertation
Author Roux, Stefan
URN etd-03162010-151019
Document Title Comparing the efficiency of competition strategy to coopetition strategy in managed care in South Africa
Degree MBA
Department Gordon Institute of Business Science
Supervisor
Advisor Name Title
Dr R Raina Supervisor
Keywords
  • medical care
  • competition
Date 2010-03-16
Availability unrestricted
Abstract

The aim of this research is to measure the difference in efficiency between a coopetition strategy and a competition strategy pursued in a managed care organisation in order to guide South African managed care organisations (MCOs) in their endeavours to ensure sustainable provision of affordable, quality, accessible healthcare. Medical doctors are not convinced of the efficiency of managed care strategies and are suspicious of managed care initiatives. Competitive managed care strategy is perceived by medical doctors as high handed and as the cause of adversarial relationships between doctors and MCOs.

Competitive strategy is contrasted to a coopetitive managed care strategy departing from the premise that doctors would improve their efficiency if they are incentivised to do so in a transparent, objective manner. The research compared the efficiency means (PI) of two groups of doctors engaging the MCO with either competitive or coopetitive strategies.

Insufficient statistical evidence was found to confirm that the coopetitive strategy was significantly more efficient than the competitive strategy. Even though the research cannot confirm that the coopetitive strategy is significantly more efficient ( 0.1) there is enough evidence to indicate that the coopetitive strategy is more efficient than the competitive strategy, given a slightly higher alpha value () of 0.2. The research also illustrates that the efficiency of coopetitive strategy depends on effective implementation and not on the choice of strategy only.

Copyright 2008, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.

Please cite as follows:

Roux, S 2008, Comparing the efficiency of competition strategy to coopetition strategy in managed care in South Africa, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-03162010-151019/ >

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