Title page for ETD etd-03162010-114409


Document Type Master's Dissertation
Author Morkel, Lisa
URN etd-03162010-114409
Document Title Using websites to communicate corporate social responsibility for listed financial services companies
Degree MBA
Department Gordon Institute of Business Science
Supervisor
Advisor Name Title
Ms S Babb Supervisor
Keywords
  • web sites design
  • social responsibility of business
Date 2010-03-16
Availability unrestricted
Abstract

The purpose of this research is to investigate the use of the corporate websites of listed financial services companies to communicate their corporate social responsibilities. This research also examines how adherence to section thirteen of the Financial Sector Charter, regarding Corporate Social Investment, is communicated on the corporate websites. The research also examined how the websites are used and how the information is organised and presented in order to draw conclusions about corporate social responsibility within the companies.

This research was carried out in two stages. The first stage of the research was used to interview experts on CSR in South Africa. This data was used to create the framework for assessing the corporate websites, incorporating the information obtained from the literature review. The second stage of the research was the examination of the corporate websites to understand the CSR representation.

A key finding, based on the information on the corporate websites, was that the companies generally position the CSR information in prominent locations on the corporate websites indicating that it is considered fairly important to the company. However, the information could have been more current to reflect more accurately their CSR activities. There is also no encompassing South African definition of corporate social responsibility, thus all companies interpret their activities and the components in their unique ways.

Copyright 2008, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.

Please cite as follows:

Morkel, L 2008, Using websites to communicate corporate social responsibility for listed financial services companies, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-03162010-114409/ >

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