Title page for ETD etd-02212011-122431

Document Type Master's Dissertation
Author Stamper, Busiwe
Email busiwe.stamper@vodacom.co.za
URN etd-02212011-122431
Document Title Enabling retention of organisational memory through social networking
Degree MBA
Department Gordon Institute of Business Science
Advisor Name Title
Ms K Luyt Supervisor
  • knowledge management
  • organisational memory
  • social networks
  • KM
Date 2011-04-20
Availability unrestricted

This research highlights the retention of organisational memory when employees resign, as an issue that organisations battle with. Attempts to counter the impact of organisational memory loss has led to the use of various tools and methods which do not completely eliminate the knowledge gap caused, when employees leave. The purpose of the research is to determine if the use of social networks can enable retention of organisational memory.

The target population were defined as people employed or previously employed. A quantitative method was used for the research. Data was collected by completion of an online survey distributed as a link to the sample group.

The research findings suggest if social networking is to be used for retention of organisational memory; the employees‟ ages are not a predictor of how they will use it. Keeping in contact with ex-employees and enabling a knowledge-sharing culture within organisations does not predict how ex-employees will engage in social networking, when attempting to exchange information to retain organisational memory. When employers do not enable access to social network sites at the work place, it is unlikely that employees will engage in work-related discussions in social network sites for the benefit of their employers.

Copyright 2010, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.

Please cite as follows:

Stamper, B 2010, Enabling retention of organisational memory through social networking, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-02212011-122431 / >


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