Title page for ETD etd-02132007-140247

Document Type Master's Dissertation
Author Rivera Green, Igor Felipe
Email igor.riveragreen@bmw.co.za
URN etd-02132007-140247
Document Title The emancipatory potential of a new information system and its effect on technology acceptance
Degree Magister Commercii (Informatics)
Department Informatics
Advisor Name Title
Dr H H Lotriet
  • Critical Social Theory; technology acceptance; Tec
Date 2006-05-05
Availability unrestricted

The Technology Acceptance Model (TAM) currently enjoys the status of being the leading predictive tool for testing user acceptance of new technologies. Despite IS researchers and practitioners holding the model in high esteem, this study exposes some of its limitations when applied to a study of shop-floor users in South Africa. In search of an alternative theory explaining why these users so openly embraced the new information system, it emerges that the Critical Social Theory (CST) of Jürgen Habermas provides the most relevant insight. The use of the CST perspective reveals how these users view the new system as a potential means with which to achieve emancipation from their otherwise dreary existence as product inspectors. This thesis argues that this emancipatory potential offered by the new system played a major role in its successful acceptance.

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